When you’re looking to grow your chiropractic practice, you often hear a lot of suggestions about how you should be utilizing social media. But it’s not always clear what you should be posting to actually build your brand and eventually land new patients.

If you’re just getting started, check out our post on the role of social media in chiropractic marketing. Otherwise, we’re going to give you 7 different ideas for how you can create content that actually benefits your chiropractic clinic and brand.

1. Ergonomic tips

Office and administrative support roles make up 12.2% of total employment in the United States. That means there is tons and tons of potential for helping people with every day health challenges. From tight hips, to low back pain, to neck tension and headaches, regularly putting out an ergonomic health tip can be a great way to engage office workers.

2. Behind the scenes

With 416 episodes spanning 32 seasons, How it’s made is a wildly popular tv series showing the process for how thousands of everyday items are manufactured and created. People love knowing the process behind how things happen.

Creating content around how you perform chiropractic care can be a huge win for your clinic. Maybe it’s a day in the life video, or a “meet this staff member” post, or some sort of latest and greatest technology your clinic has recently procured. Digging into how your clinic produces results can build trust with patients and engage them in a meaningful way.

3. Community engagement

Almost every chiropractic clinic targets a local market. This makes sense due to the nature of proximity in healthcare settings. So, what better way to own the space than to engage with the local community?

This could be anything from sponsoring a youth sports events, to spending a day giving free chiropractic adjustments to local firefighters, to collecting canned good donations for a local food bank. It doesn’t even always have to be directly about chiropractics, you just want to show people that you are engaged with your community, and then let them connect the dots themselves.

4. Exercise injury recovery

Exercise is one of the best things that we can do for our health. But injuries can be a huge barrier to initiating or continuing an exercise activity. Data shows that 242 million Americans participated in at least one sports or fitness activity in 2023. This makes up nearly 80% of the population 6 years and older. And this figure has grown almost 12% since 2016.

A growing portion of the population is considering health and fitness. And with that comes more injuries. Regularly putting out content showing bits of information for addressing common conditions like Tennis Elbow, Jumpers Knee, and more, can be a great way to level up your authority in the health space and create raving supporters for your clinic

5. Exercise injury prevention

Okay, maybe this is a given after point number 4. But what’s better than a quick recovery from an injury? Preventing the injury altogether. Most people don’t recognize that they are at risk for injury until it’s too late, so creating content that educates people on awareness can be hugely helpful. Here are some ideas for this type of content

• Signs of muscular imbalances
• How to know if your shoes are causing problems
• Everyday manifestations of nutrient deficiencies
• Quick daily stretches for full body kinetic chain activation

When it comes to muscular imbalances or quick stretches, you can make brief videos on every different part of the body, giving you hundreds of ideas for posts over time. People won’t need all of them, but they’ll like the fact that your videos feel like they’re making them smarter in just 20-30 second clips.

6. On-the-go meals for busy parents

This one might make you wonder “Okay I’m a chiropractor not a nutritionist. Why would I post content about meal prep?” And that’s a fair question. Even if you don’t offer services related to food and nutrition, it can be a great way for you to demonstrate a more holistic awareness of health and wellness, and also connect deeply with an audience that isn’t typically serviced by someone of your skillset.

Remember that building a social presence is about a holistic integration of a variety of content. If you exclusively talk about on-the-go meal tips, people will likely get confused. But if you post once per month about this while posting 9 other times per month about the other tips in this blog, you’ll open yourself up to a much more diverse audience of followers who deeply trust you because you’re not always pushing a sale.

7. Common challenges of new parents

This one is narrowing down into more of a niche that may focus on pediatric care opportunities. But if you offer services related to children and pediatrics, speaking to the challenges of the parents are a great way to earn their trust and loyalty as followers of your brand. This might be considerations like

• How to know when your child is ready to get out of their carseat
• Growth challenges related to cosleeping
• Nutrition concerns surrounding processed baby foods
• Considerations about using a high-chair for too long
• Simple tips for teaching children good posture

Once again, most of these ideas don’t directly relate to chiropractics, but they surface a strong authority in your expertise surrounding child care. This can really strengthen your brand and help reinforce why parents should trust you for their pediatric chiropractic care.

Conclusion

So this is it, 7 ideas for you to consider as you look to the future of your social media brand. The biggest takeaway here should be that social media shouldn’t be a constant broadcasting of “we offer chiropractic services” but instead should explore interdisciplinary domains of your understanding of anatomy and physiology applied through specific contexts.

It’s always about providing value to the patient. And if your social media is packed with inspiring community engagement, helpful tips and tricks, and valuable insights for living a better life? You’ll build a following like no other that will create loyal fans for years to come.

Looking to grow your practice online? Boxhouse specializes in helping Chiropractors understand the value of a good website, quality SEO, consistent reviews, and a premium social media presence. All supported with affordable prices and low risk packages. Schedule a free consultation below to learn more.